If you’ve worked with us or if you’ve attended one of our workshops, you’ll know that one of the first things we’ll ask you is “Who’s your target customer?” Because really this is the beginning and end of any successful marketing! If your answer to this is everyone or I don’t know, this is for you!
Read MoreBranding. You know you have to do it but it may not always be clear what people mean when they talk about branding and what it exactly entails. There are a lot of myths surrounding branding. In this blog, we’ll look at three of them, so you can avoid those pitfalls on your own branding journey and create a brand that is built to grow with your business.
Read MoreWhen customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.
Read MoreDo you celebrate the holidays in your marketing? Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply. From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning – and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!
Read MoreFor B2B businesses, the festive season often gets overlooked and many end up scrambling to put together a generic “Happy Christmas” email. This is a huge missed opportunity to connect with customers at a time when many will soon be renewing their annual subscriptions, auditing their tech stack and searching for new solutions in the new year. So, if you have a B2B business, this year, we want you to think bigger! Here are four steps you can take to plan and execute an impactful holiday campaign.
Read MoreWe all love a good deal, but here’s the thing: sales can be a double edged sword for brands. If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term. So, in today’s blog, we’re sharing 5 do’s and don’ts for brands planning a promotional campaign or holiday sale.
Read MoreIt’s about that time of year again when companies everywhere start turning up the volume on their marketing and we all start hearing and seeing more messages from brands everywhere we go. If you haven’t yet launched a holiday campaign and you’re feeling the pressure to join the party, my advice to you is to pause for a moment to consider how you can set your brand apart and really connect with your audience in an authentic way.
Read MoreWhether you’re just getting started and need help creating your brand, or you’re ready to scale up with a whole new strategy, tapping an expert in the field can be incredibly valuable. Here are 8 questions you should ask before signing a contract.
Read MoreFor retailers that rely on brick and mortar stores to drive sales, the reality that people have fallen in love with the convenience of online shopping poses significant challenges, but also opportunities. If you can dust yourself off and reimagine your business strategy, you might find that investing in your digital presence and increasing your online marketing efforts, could have long-lasting advantages. Here are 4 things you can do right now to set yourself up for success!
Read MoreHelping entrepreneurs, start-ups and small businesses achieve their goals has been at the heart of my own entrepreneurship journey since the start. This year one of my goals was to take this to the next level by reaching more entrepreneurs - a lot more!
Read MoreWhat makes a captivating elevator pitch? Whether you’re trying to appeal to new customers or seeking investment, being able to pitch what you do in a compelling way is invaluable. If you find yourself rambling on and on and see people’s eyes glaze over as you talk about your company, try your hand at our worksheet!
Read MoreIn our digital world, it's easy to forget that what people really crave is human connection. Although digital is important, combining it with offline marketing can be even more powerful. Need some ideas? Learn about how you can inject offline into your marketing strategy and how you can create lasting relationships with your customers.
Read MoreMarketing your start-up can be tricky! We all learn from our own mistakes eventually, but wouldn’t it be nice if you could just learn from someone else’s? You can! Learn how to avoid these Top 6 Marketing Mistakes!
Read More
