Have you noticed that “Black Friday sales” rarely start on Black Friday these days? In recent years, many brands have begun their Black Friday promotions more than a week before the official day and continued well beyond Cyber Monday. This means you should rethink your Black Friday strategy as well. Read the blog, to know why and what you can do to set yourself up for success this peak shopping season.
Read MoreAs we step into the new year, a mix of excitement and uncertainty is entirely normal. Whether you're gearing up to kick-start your business with new ideas or contemplating where to begin, we're here to guide you to make your 2024 journey a success! Read now our favorite resources we’ve curated to help you create your roadmap for the year ahead!
Read MoreThere’s nothing as powerful in business than knowing your WHY - your purpose. If you’re not sure what your purpose is today, use this free worksheet by The Emms. Download it today and get ahead with your business.
Read MoreAre you ready to do big things with your business this year? Make it happen! We’ve created a free downloadable annual planner that you can use to put your goals down on paper and turn them into reality. Whether or not you’ve set your goals for the year already, this tool will help you put some structure around your thoughts and help you make a successful year. Download it now!
Read MoreHaving a compelling mission and vision to work towards and inspire your employees and customers can be incredibly powerful in keeping you going and growing that bottom line. Whether you’re a growing team or a company of one, today, we’re sharing how you can workshop your own with our four-step process.
Read More“What’s your purpose? What impact do you want to make?” If you’re a cynic, these questions will probably put a skeptical smile on your face - and we understand why. For many companies, mission statements are just part of an arbitrary checklist devoid of any real meaning. At The EMMS, we define a company’s mission as an operational tool with far reaching consequences, including boosting motivation, enhancing team moral, connecting with customers and growing your business. Learn how.
Read MoreDo you already use mind mapping? If you're busy working on your strategy for the year and feel a bit overwhelmed by all the directions you could take and the things you have to do, mind mapping can be a powerful tool to help you order your thoughts and find focus. Here's how you can do it.
Read MoreIf you’ve worked with us or if you’ve attended one of our workshops, you’ll know that one of the first things we’ll ask you is “Who’s your target customer?” Because really this is the beginning and end of any successful marketing! If your answer to this is everyone or I don’t know, this is for you!
Read MoreThey say you never know until you try. When it comes to starting a business however, a bit of market research can go a long way to get a pretty good idea of whether or not it’s actually worth trying beforehand. That may sound tedious, but it may spare your hours of pain and disappointment. So, let’s go through the basic steps you can take to conduct preliminary market research before launching your business and ensure success!
Read MoreFor retailers that rely on brick and mortar stores to drive sales, the reality that people have fallen in love with the convenience of online shopping poses significant challenges, but also opportunities. If you can dust yourself off and reimagine your business strategy, you might find that investing in your digital presence and increasing your online marketing efforts, could have long-lasting advantages. Here are 4 things you can do right now to set yourself up for success!
Read MoreIn society, we often default to dollars as the standard measure of success, but isn’t there more to it? For The Emms, there’s a very clear relationship between success and motivation - and what motivates us is the success of our clients! Learn more about some of our favourite projects and how we’ve helped different entrepreneurs, start-ups and small businesses achieve their goals.
Read MoreWhat makes a captivating elevator pitch? Whether you’re trying to appeal to new customers or seeking investment, being able to pitch what you do in a compelling way is invaluable. If you find yourself rambling on and on and see people’s eyes glaze over as you talk about your company, try your hand at our worksheet!
Read MoreWhen business is good, life feels good! But what about when business slows down? Most businesses have a slow down in their business cycle. You could just wait it out, and it probably wouldn’t be the end of the world, but what might happen if you leaned in and made use of those quiet times instead? In entrepreneurship. the greatest gift is time. Time to pause, time to reflect, time to strategise, re-energise and find new focus. Learn how you could make the most of this time.
Read MoreAt some point in your career as an entrepreneur, you can almost guarantee that you’ll face a turning point that feels like a disaster. Anxiety, overwhelm, panic. You may not be able to avoid these things all together, but you can use techniques to deal with them. In this post we’ll break down a seven-step game plan to help you weather the storm.
Read MoreMost entrepreneurs have one goal: growth. But what happens when that goal starts to become a reality? Should you hire an intern or are there better ways to resource your start-up and scale your business?
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