Have you noticed that “Black Friday sales” rarely start on Black Friday these days? In recent years, many brands have begun their Black Friday promotions more than a week before the official day and continued well beyond Cyber Monday. This means you should rethink your Black Friday strategy as well. Read the blog, to know why and what you can do to set yourself up for success this peak shopping season.
Read MoreIf you’re a business owner working on creating a website, you could be facing a tricky decision: picking the right domain for your company. This choice is more important than you might think, as your domain name plays a significant role in how people find and perceive your business online. By choosing a good domain, you may already be one step ahead of the competition by securing a top spot in organic search results. But how do you make that choice? Read our guide!
Read MoreWork-life balance for entrepreneurs can be a challenge and the summer months can make it even trickier. With kids out of school, family trips, and the temptation of beautiful sunny days calling us outside, it can be hard to balance it all and keep your business going as normal. Use these 7 strategies to effectively manage the summer months without breaking a sweat.
Read MoreIs it important to have a great brand from day one? Some entrepreneurs believe branding is essential. Others feel it’s something they can come back to later and that all they need for now is a logo. This group will try different ways to “DIY their logo”. Is the shortcut really worth it? Here are 4 reasons why investing in your branding pays off in the long run.
Read MoreAt The Emms, we know an engaging website is crucial for success. If you have a website that feels overwhelming, takes too long to load, and looks like it was built in a different era, it might be time to consider revamping your website or rebuilding it completely. But what's the difference and how do you decide? Use our guide.
Read MoreAt The Emms, we know that selecting the right website builder can feel overwhelming. Whether you're an e-commerce store, solopreneur, service provider, or a blogger, we'll guide you through some of the most popular options. From Wordpress to Webflow, Wix, Squarespace, or Shopify, together, we'll explore user-friendly interfaces, customization capabilities, online store functionalities, and more. Let's find the perfect platform for you!
Read MoreAround this time each year we like to share our annual roundup of digital marketing trends. Looking at how digital marketing has evolved over the years, we’re betting you’ll be giving your marketing strategy a significant revamp this year. We hope you’ll be inspired to try something new, take some risks, and give yourself permission to carve out a marketing approach that works for your business.
Read MoreAre you wondering if you need a website? If you’re in the early stages of your entrepreneurial journey, evolving your business or relying on word of mouth as your main marketing channel, you might feel, you’re not ready for a big, complicated site. However, not every website needs to be a complex. Even a simple website can make a huge impact on any business. Not sure about that? Read the article and view some examples of simple, yet effective websites.
Read MoreAt The Emms, we love sharing useful tools for business owners to achieve their goals. That’s why we love talking about Mind Mapping. It’s a powerful, yet simple tool that helps to organize thoughts and ideas, so you can make the best decision for your business. We’ve created a FREE guide for you to take you through the process step-by-step, download it now!
Read MoreAs we step into the new year, a mix of excitement and uncertainty is entirely normal. Whether you're gearing up to kick-start your business with new ideas or contemplating where to begin, we're here to guide you to make your 2024 journey a success! Read now our favorite resources we’ve curated to help you create your roadmap for the year ahead!
Read MoreWe believe that a new year holds the promise of a new beginning and an opportunity to reach your goals. Every year we like to think about resources we can provide you with to reach those goals. For this year, we decided to create our new Monthly Planner. Always up to date, you can personalize it to suit your needs and get a good overview of the month ahead. Check it out and let us know what you think!
Read MoreWe all know that being active on social media is important but do you need to be everywhere or can you be selective? In this blog, we share the four questions you should ask yourself to establish if any channel is right for your business. Plus, you’ll get our free Social Media Cheat Sheet and our top tips to manage your social media channels effectively.
Read MoreNeed to boost the conversion rate of your online store in time for Black Friday and Cyber Monday? Use our easy 5-step process to optimize your ecommerce store. Easy to follow and implement, you’ll get your site conversion ready just in time for the big sales holiday rush. Read it now on our blog.
Read MoreFrom startups to industry giants, having a distinctive brand helps people understand what a company stands for and why they would choose its products or services. Branding is more than a logo. Made up of a company’s visual Identity, voice and value proposition, it’s key to making a long-lasting impression on customers. How strong is your brand? Find out with our free worksheet.
Read MoreTry our quick Business Mindfulness Exercise to celebrate wins, learn from the past, evaluate customer satisfaction, and Reconnect with your ‘WHY’. Set year-end goals and make it happen. Take a moment to reflect and progress. Need help with your 'WHY'? Check out our resource!
Read MoreEffective marketing requires a clear marketing strategy based on a concrete marketing plan. Use our free template to identify your goals and challenges in the different stages of the Marketing Funnel, understand your target audience, select the best channels and set up KPIs to measure success. Download our free marketing plan template now!
Read MoreThere’s nothing as powerful in business than knowing your WHY - your purpose. If you’re not sure what your purpose is today, use this free worksheet by The Emms. Download it today and get ahead with your business.
Read MoreShould you be on Threads with your business? Read the article for our recommendation, plus get access to our updated Social Media Cheat Sheet and our top tips to manage any social media channel effectively.
Read MoreHave you ever felt stuck, bored… completely uninspired? It happens to the best of us. So today, we’re sharing our favourite ways to get inspired and “unstuck”. We hope these tips and tricks will help you to break through mental barriers, feel refreshed and come up with your next great idea.
With the development of new AI-powered technologies like OpenAI’s ChatGPT, Google’s Bard and Adobe’s Firefly, do we still need marketers, writers, designers and creatives or will technology take over these jobs too? As marketers we’re always trying to look ahead to get ready for what’s next in marketing. We put ChatGPT to the test. Read more to find out what we’ve learnt so far, what ChatGPT is good for and how you can use it in your marketing.
Read More
