Simple Website, Big Impact: Ditch the Complexity, Grow Your Business

by Marielle Reussink

Do you really need a website? Won’t a social media page or Google Business Profile do? What if you don’t have enough to say? What if you haven't figured everything out yet?

Sound familiar?

Typically these questions come up for:

Early stage businesses and entrepreneurs still testing the waters
Companies in transition
Small to medium-sized businesses with a local, loyal customer base
Legacy companies that have never done much marketing
Any business that relies entirely on word of mouth

Often these businesses feel they can get by without a proper online presence and that they’re not quite ready for a big, complicated website.

But what if I told you that a website doesn’t always need to be big and complex?

At the end of the day, a website is a tool that helps your customers to:

Find you online - and in the real world
Learn everything about your business
Make a decision about supporting your company
Take an action, such as making a purchase, getting in touch or looking up your address

How big and complex this tool is, depends entirely on your needs and objectives.

One thing we pride ourselves on, is really taking the time on any project to truly understand what those needs are, so that we can give you the best advice. That includes what website building platform is right for you, how intricate your website should be and what features you need to achieve your objectives.

Even a simple website can make a huge difference for your business - whatever stage you’re at.

Not sure about this? Here are some simple but effective websites we’ve created for some of our clients: