Is it important to have a great brand from day one? Some entrepreneurs believe branding is essential. Others feel it’s something they can come back to later and that all they need for now is a logo. This group will try different ways to “DIY their logo”. Is the shortcut really worth it? Here are 4 reasons why investing in your branding pays off in the long run.
Read MoreFrom startups to industry giants, having a distinctive brand helps people understand what a company stands for and why they would choose its products or services. Branding is more than a logo. Made up of a company’s visual Identity, voice and value proposition, it’s key to making a long-lasting impression on customers. How strong is your brand? Find out with our free worksheet.
Read MoreWhen customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.
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