Should your business be on Threads?

by Marielle Reussink

Everybody’s talking about the new kid on the block: Threads, Meta’s new App, which officially launched on 6 July 2023.

Besides of course wanting to know more about the platform, you’ll probably be wondering if you should be on Threads for your business.

That’s a great question! And with some data now available, there are two answers to this question:

1) Wait and see!

If you don’t want to join the frenzy and would prefer to take a wait and see approach, that’s totally fine. More risk adverse brands should probably follow this strategy. For brands that are more experimental with their communications, an early start on Threads may be a better fit.

Either way, it doesn’t hurt to establish your account and at least claim your brand name in case you may want to use it for your business in future. With ads likely coming to Threads one day, it may well become part of your strategy in some shape or form. However, do read the privacy policy and other terms when you sign up.

2) Why not?

At least this is the approach we are taking to our social media presence. We set up our Threads account right at the beginning to experience how this platform works first hand, so that we can learn about it and provide the best advice to you. If you want to check it out, you can follow us @theemms.sg for tips and tricks to feel empowered about your marketing.

The future of Threads could be exciting, looking at Meta’s vision for the platform: “We’re working toward making Threads compatible with ActivityPub, which means it would work with apps like Mastodon and WordPress. So if you’re a creator with a public account here you’ll soon be able to reach new audiences with no added effort. You’ll also have the option to take your content and move to other services like Mastodon at any time.”

The bottom line

If you have the capacity to embrace another platform as part of your marketing stack, the best way to learn about it will be to try it out for yourself and see what it can do for your business.

Of course, you’ll first have to learn how Threads works and what type of content performs well for you on the platform. Further, you’ll have to think about how it integrates with the rest of your marketing strategy and, once you’ll have more data, you’ll need to decide if it really make sense for you to be there.

This actually applies to all social media channels. If you’ve been wondering if you need to be on all social media channels or if you can be selective, read our blog on How to select your social media channels.