How to Use the marketing funnel In Your Marketing This Year

In marketing, everything you do should be tied to an objective. By knowing your objective, you will be able to tell whether you’re being successful or not. But how do you figure out what objectives to focus on? Today, we’re looking at one of the most powerful marketing tools in our arsenal: The Marketing Funnel. Used effectively, it will help you measure, plan and budget for your marketing.

4 Tips to Build Your Email List

As you work on your marketing plan for the year ahead, one of the things you might be looking at is how to improve your email marketing. With social media changing so much and organic reach dwindling, email marketing will be key this year and growing your email list will be at the top of your agenda. Are you ready for the challenge? Read our top 4 tips for building your email list.

Free Template: How to Create a Content Plan For Your Business

Companies big and small miss out on the opportunity to create better, more timely and more impactful content simply because they don’t plan ahead. Now is the time to start putting the power of content planning into action! Get started with our FREE Template!

How To Tackle These Top 3 Digital Marketing Challenges

As marketers, we’re constantly keeping an eye on what’s happening in digital marketing. While digital is always evolving, lately we’ve noticed changes that seem to suggest a bigger shift. Do you feel the same? Let’s look at the top challenges digital marketers are facing right now as a result of these changes and what to do about them.

How to Get Your Holiday Marketing Right

Do you celebrate the holidays in your marketing? Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply. From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning – and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!

How to Integrate Offline into your Digital Marketing Strategy

In our digital world, it's easy to forget that what people really crave is human connection. Although digital is important, combining it with offline marketing can be even more powerful. Need some ideas? Learn about how you can inject offline into your marketing strategy and how you can create lasting relationships with your customers.