If you’re a business owner seeking opportunities to grow your company, you will have heard of all the great ways you could be paying to promote your business through ads on Facebook, LinkedIn and co. But is it for you? More importantly, is it really necessary? Isn’t social media supposed to be free?
Read MoreWe all love a good deal, but here’s the thing: sales can be a double edged sword for brands. If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term. So, in today’s blog, we’re sharing 5 do’s and don’ts for brands planning a promotional campaign or holiday sale.
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