We all love a good deal, but here’s the thing: sales can be a double edged sword for brands. If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term. So, in today’s blog, we’re sharing 5 do’s and don’ts for brands planning a promotional campaign or holiday sale.
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