Having a compelling mission and vision to work towards and inspire your employees and customers can be incredibly powerful in keeping you going and growing that bottom line. Whether you’re a growing team or a company of one, today, we’re sharing how you can workshop your own with our four-step process.
Read MoreAs you work on your marketing plan for the year ahead, one of the things you might be looking at is how to improve your email marketing. With social media changing so much and organic reach dwindling, email marketing will be key this year and growing your email list will be at the top of your agenda. Are you ready for the challenge? Read our top 4 tips for building your email list.
Read MoreCompanies big and small miss out on the opportunity to create better, more timely and more impactful content simply because they don’t plan ahead. Now is the time to start putting the power of content planning into action! Get started with our FREE Template!
Read More“What’s your purpose? What impact do you want to make?” If you’re a cynic, these questions will probably put a skeptical smile on your face - and we understand why. For many companies, mission statements are just part of an arbitrary checklist devoid of any real meaning. At The EMMS, we define a company’s mission as an operational tool with far reaching consequences, including boosting motivation, enhancing team moral, connecting with customers and growing your business. Learn how.
Read MoreOne of the most frustrating things of the entrepreneurship journey is probably spending hours on your website with your developer/designer or building it yourself and then not seeing any sales. Do you need to scrap your entire site and start from scratch? Let’s figure out the answer to that question!
Read MoreOur number one marketing tip for start-ups and entrepreneurs this year? Take care of your SEO! Learn more about why Search Engine Optimization matters and discover 4 steps you can take to ensure you’ve covered the fundamentals with this beginners guide to SEO for start-ups and entrepreneurs.
Read MoreInternal marketing is just as important as external marketing. As remote work and hybrid work has become the new normal, companies need to find new ways to make people feel engaged, happy and create a sense of belonging for employees to make them feel part of something. Here are 5 ideas and tactics to implement your company's internal marketing strategy and achieve those goals.
Read MoreNew year, new life! Time to make those new year’s resolutions! As useful as they may be, it seems hardly anyone actually keeps them…
Forget about resolutions! Try goal setting instead and set yourselves objectives you can achieve!
Read MoreDo you already use mind mapping? If you're busy working on your strategy for the year and feel a bit overwhelmed by all the directions you could take and the things you have to do, mind mapping can be a powerful tool to help you order your thoughts and find focus. Here's how you can do it.
Read MoreAs marketers, we’re constantly keeping an eye on what’s happening in digital marketing. While digital is always evolving, lately we’ve noticed changes that seem to suggest a bigger shift. Do you feel the same? Let’s look at the top challenges digital marketers are facing right now as a result of these changes and what to do about them.
Read MoreAt the beginning stages of your business, it’s important to know what to put money towards and where to save. Although having a great website might be obvious to most, we know that for some the value of having a good website from the get-go isn’t always clear. If you have your doubts, this is for you.
Read MoreThe beginning of a new year is the perfect time to make a fresh start, reflect on the past and make plans for the year ahead. If you’ve already done the work and you’re ready to dive in, you might be wondering, where exactly do I start? For your business to grow, you probably need to make some tweaks to ramp up your marketing, which means figuring out what new tactics can help you achieve your goals, and then choosing the right resources to actually make it happen. Today, we’ll look at what marketing tactics to choose to get you started.
Read MoreWhen was the last time you reviewed your branding? Is it a true reflection of the kind of company you want to be today? It could be time for something new... but do you need a brand refresh or a complete brand overhaul? We’re sharing the key questions you should be asking yourself to answer this question.
If you’re a business owner seeking opportunities to grow your company, you will have heard of all the great ways you could be paying to promote your business through ads on Facebook, LinkedIn and co. But is it for you? More importantly, is it really necessary? Isn’t social media supposed to be free?
Read MoreWhether you’re managing your own social media or hiring someone else to do it for you, it’s critical to be able to take a glance at your data and say “yes, this is working ” or “no, we need to change tact.” Key to making these strategic decisions is knowing what to look at and what questions to ask. If you’re still chasing likes and follows, this is for you.
Read MoreIf you’ve worked with us or if you’ve attended one of our workshops, you’ll know that one of the first things we’ll ask you is “Who’s your target customer?” Because really this is the beginning and end of any successful marketing! If your answer to this is everyone or I don’t know, this is for you!
Read MoreWhen was the last time you reviewed your branding? Is it a true reflection of the kind of company you want to be today? It could be time for something new... but do you need a brand refresh or a complete brand overhaul? We’re sharing the key questions you should be asking yourself to answer this question.
Branding. You know you have to do it but it may not always be clear what people mean when they talk about branding and what it exactly entails. There are a lot of myths surrounding branding. In this blog, we’ll look at three of them, so you can avoid those pitfalls on your own branding journey and create a brand that is built to grow with your business.
Read MoreWhen customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.
Read MoreIf you’ve decided it’s time to raise your personal profile, this is for you! When we think about branding, developing your own professional brand probably isn’t the first thing that comes to mind. However, just about anyone could benefit from spending some time thinking seriously about what they want to be known for and then taking active steps to communicate that to the world. Learn how to create your own personal brand in just 4 steps!
Read More
